When it comes to characters, we fully understand how to create iconic designs that stand out from the crowd. Starting with thumbnail silhouette sketches, we quickly work out what shapes suit the character profile and also give them a unique form that distinguishes them from other characters. This is especially important for video games where different character types must be identified at a glance, enemies as an example. Once the basic shape and poses are nailed down, we start to work in more detail to get a feel for proportion and personality. This is a simplified explanation of the technique we apply to all styles.