Creating marketing assets for games, TV and film is a big part of what we do. We've contributed to outstanding multi-media campaigns spanning box art, TV advertising, in-store and outdoor displays, online marketing and merchandise design.
From creating inspiring ideas through to high quality execution, we deliver marketing art that's effective for audiences and marketing teams. Whether we're working in 2D or 3D, creating assets from scratch or using pre-existing designs or models, we keep our artwork flexible and scale-able so it can be adapted for multiple purposes, maximising our clients' investments.
Multi-format Marketing Art
When creating marketing art for multiple formats, flexibility is key. We use oversized canvases to create large images that can be used at various scales and crops and artwork is always layered meaning characters, objects, backgrounds and effects can be re-arranged and re-used.
The characters we designed for Age of Wushu Dynasty were created specifically for marketing. By delivering the artwork in an adaptable format, Snail Games were able to create multiple montages with the characters posing alone or in a group.
As well as illustrating artwork by hand, we're also able to use 3D models to produce artwork with a more realistic finish.
We produced a series of sketches for the Little Big Planet 3 cover before taking a selection of in-game 3D assets and textures which we re-rendered, re-posed and painted over to create a high quality finish.
We've also created packaging designs for a series of Lego products with some of the character illustrations now featuring in one of Lego's TV productions.
Splash Screens & Online Content
Splash screens and online marketing assets need to communicate as much as possible about the product in a single image at the same time as capturing the audience’s imagination and making them want to be part of that world.
The marketing images we created for online RPG King’s Road bring to life the heroes and villains in a vibrant and dynamic composition, painting an enticing picture of the action and adventure you can expect to encounter. The enemy characters were given a more intimidating and less-stylised look to help entice more serious gamers.
Logos & Graphic Design
Creating good graphic design, whether it's for a logo, icon or poster, means seeking a balance between a design’s effectiveness as a communication tool and its aesthetic beauty.
We were tasked with modernising the logo for Big Ben’s Outcast: Second Contact; a remake of the cult 1999 PC game, Outcast. We replaced the two moons, synonymous with the original title, with the Ulukai symbol which appears throughout the game on the t-shirt of the main character, Cutter.
We also explored different fonts and textures that would best communicate the fantastic and futuristic nature of the adventure.
The final version of the logo was then harmoniously placed in the key art marketing image created by the Atomhawk concept team.
From imaginative thinking to inspirational concept assets and illustrative storyboards and animatics, we have a breadth of skills to help create engaging TV advertising. We’ve created key art pieces for marketing campaigns, as well as concept art for TV advertising, programmes and pitches.
The Hogwarts classroom we designed for Sony’s Wonderbook Book of Spells was later built in 3D and used in the TV advertising launch of the game.
In collaboration with photographer Nader Bilgrami, we produced a series of three illustrations that were animated and projected onto real life actors in a TV spot for the Magic Planet theme park in Dubai.
Atomhawk worked with Exient and Rovio to create a unique range of stylised racing karts for their mobile racing game, Angry Birds: Go!
Our work went on to inform the design of a tie-in line of Hasbro Telepod toys that allow players to unlock more in-game karts. The designs have since been used in further product lines, such as the clay model sets, demonstrating how a well-crafted yet fun and simple design can become a valuable IP asset.