Vehicles, like characters, need to be unique and convey their own personality traits. People can’t help but relate vehicle design to human personality and often in a video game or film, the hero will transfer his (and thus the viewer/player persona) onto a vehicle, either through direct control in a game or through driving a cool vehicle in a movie chase scene. A vehicle’s design must tell you about the type of person that uses it and often be an object of desire for the viewer.