Marketing Art Striking visuals
that demand
attention

Many different visuals are used to sell a game and help it claim its place in a crowded market; box covers, logos, trailers, and advertising campaign images. Good marketing art makes consumers take pause, grabbing their attention. It communicates the key essence of the game, while allowing space for intrigue, and compels a deeper look.

Black text on a light grey background reads RECENT PROJECTS in large, bold, all-caps font, highlighting standout Production Art created for leading Video Games.

Four heavily armed soldiers in futuristic armour battle swarming alien creatures with glowing green blood in a dark, chaotic sci-fi environment. The title Aliens Fireteam Elite 2 is displayed below, showcasing high-quality video game outsourcing.

Four warriors with weapons stand in a vibrant field, surrounded by mythological creatures and stunning Asian architecture in the background. Showcasing exceptional UI Art game services, the scene perfectly captures an epic atmosphere as the title Age of Mythology Retold: Heavenly Spear appears above them.

A heavily armed soldier in desert gear stands amid flying debris and sand, with helicopters and ruins behind, showcasing striking marketing art for Insurgency Sandstorm game services on a white background.

A large yellow bulldozer clears rocky debris on a rugged construction site with other heavy machinery and the word ROADCRAFT in bold at the top left, evoking the dynamic power and precision found in marketing art for game services.

A masked figure wearing a yellow cape leaps from a speeding train, holding a weapon. Two armed people on another train fire at the figure. The word ENGINEFALL and a yellow symbol, representing game services, appear in the top left corner.

Three armed figures in rugged gear stand in a snowy, mountainous landscape at sunset, with WASTELAND 3 in bold white letters above them. Showcasing striking marketing art, this scene captures the game's intense atmosphere and immersive world, inviting players to explore its unique services and adventures. The central figure wears a gas mask and hood.

Key Considerations

Stand-out marketing art wrestles consumer attention away from the competition. This work is often created using a combination of 3D for detail and 2D for emotion and energy; blending the two fluidly is a specialist skill. It’s finished to the highest standard, it’s right on-brand and it’s delivered to deadline, no compromise. The art conforms to any need – a web banner one moment, the side of a bus the next, so flexibility is required.

Four heavily armed soldiers in futuristic armour battle alien creatures in a chaotic, explosive scene. Gunfire lights up the action-packed marketing art for “Aliens: Fireteam Elite 2,” highlighting gripping moments from the game.

Our Approach

Atomhawk delivers full-service marketing and has proven experience working with major franchises such as Star Wars, Marvel and DC. The team is large, all in-house and has wide stylistic range. With the technical expertise to use 3D models or in-game assets as a base for creating marketing art, the studio is also accustomed to working collaboratively with both clients and external marketing agencies.