Many different visuals are used to sell a game and help it claim its place in a crowded market; box covers, logos, trailers, and advertising campaign images. Good marketing art elevates consumer expectations, communicating a game’s key features but holding something back, allowing space for intrigue, and ultimately prompting purchase.
Marketing Art
Striking visuals
that demand
attention.
Key Considerations
Stand-out marketing art wrestles consumer attention away from the competition. This work is often created using a combination of 3D for detail and 2D for emotion and energy; blending the two fluidly is a specialist skill. It’s finished to the highest standard, it’s right on-brand and it’s delivered to deadline, no compromise. The art morphs to different forms – a web banner one moment, the side of a bus the next, so flexibility is required.
Our Approach
Atomhawk delivers full-service marketing and has proven experience working with major franchises such as Star Wars, Marvel and DC. The team is large, all in-house and has real stylistic range. With the technical expertise to use 3D models or in-game assets as a base for creating marketing art, the studio is also accustomed to working collaboratively with both clients and external marketing agencies.
Working with
