Blurring the lines of the virtual world and real life, we were delighted to team up with Microsoft on their newest expansion into augmented reality with Minecraft Earth. In celebration of Minecraft’s 10 year anniversary players of the franchise can create, explore and survive like never before.
Minecraft Earth
Client
Microsoft
Service lines
2D Game Art
Marketing Art
Platforms
Android
iOS
iPadOS
Release Date
October 2019
Atomhawk worked closely with the team at Microsoft to deliver stunning pieces of marketing art for Minecraft Earth’s global announcement. Along with communicating a clear story of what the product is, the announcement art needed to excite Minecraft players about this new multiplayer experience they will embark on.
We mixed real-life photography and digital Minecraft assets, just like the game! Our team met with Microsoft and Dan Prince on location in Los Angeles to shoot hundreds of photos, which were then edited and pieced together in our UK studio to create the foundation of the artwork.
In addition to the announcement art, we helped create supporting pieces of key art that focused on showing one aspect of the play experience in a dynamic, well composed image. All images needed to have a consistent look so they could be lined up together but also be interesting enough to stand on its own.
Finally, we assisted in designing the logo for Minecraft Earth. The branding is fun and colourful, while still in keeping with the essence of Minecraft’s classic retro, pixel look.
