Animation & Trailers Service Spotlight 🎥✨

We are constantly evolving how we approach early concepting and storytelling, moving beyond static keyframes and style frames into the world of animated pre-viz and real-time 3D layouts. Traditionally, early concept development relied on 2D storyboards or isolated visual explorations. Now, using tools like Unreal Engine and Blender, we can create animated tests and layout sequences that bring narratives to life earlier in the pipeline, allowing teams to explore mood, motion, camera, and effects in context.

We leverage our 3D expertise and procedural workflows to build fully realized layout animatics, using real-time rendering to quickly iterate on sequences and experiment with everything from pacing and scene geography to interactive mechanics and visual effects. This approach blends the flexibility of traditional 3D animation with the speed and power of game engine tools, letting us create animated visualizations that are richer and more detailed than 2D animatics alone.

Whether we’re blocking out action, testing a lighting scenario, or previewing a sequence with VFX, Unreal lets us turn ideas into immersive, editable scenes in a matter of days–not weeks!

This shift in process gives creative teams a clearer view of the narrative early on, making space for smarter decisions and more ambitious storytelling before anything hits final production. From game trailers and vertical slices to cinematic storytelling and experimental concepting, we’re reimagining what early animation and previz can look like when it’s driven by real-time tools and a 3D-first mindset.

🔸 Real time rendering for faster iteration of ideas
🔸 Animated visualisations that are richer and more detailed than traditional 2D
🔸 Creative freedom to experiment in a cost-effective environment
🔸 More ambitious storytelling opportunities, earlier in the process
🔸 Easily integrate early layout and previz work into final production pipelines

Our production pipeline is unmatched, with dedicated production support and art leadership assigned to every engagement, ensuring all projects run smoothly and are delivered on time and on budget.

“Animation is an incredibly complex process,” said Niel Bushnell, Cinematic Discipline Lead, “so it’s important to have a robust framework around it. As well as the creative input of the entire Animation & Trailer team, every project has a dedicated producer – sometimes more than one – as well as support from our Art Director and Art Management team. Production is the glue between our partners and the creative team.”

Problem solving in the early stages of each project through ideation and script writing services helps to mitigate complications further on in the production pipeline. We believe it’s best practice to find multiple creative solutions for a brief, including ones our partners may not have even thought of. This way we’re able to be efficient in our process as well as providing effective and cost-effective solutions.

“As we’re able to offer support with the full animation pipeline, from script writing and animatics through to art creation and final animation, animation projects often present us with multiple interdisciplinary dependencies and complex scheduling challenges, but this only serves to make them even more rewarding for our Production and Creative teams.” said Commercial and Operations Director, Becky Jackson. “Seeing the work seamlessly develop from a simple script through to final in-game cinematics, or a trailer that exceeds our partners expectations is always gratifying!”

2.5D animation is a great way to tell stories in games. It has the cinematic feel of 3D but is quicker and easier to make. Our team keeps the process simple so we can focus on what really matters: making scenes that feel epic and gets players to care.

It’s not just about cool visuals. It’s about helping people feel something while keeping the project on time and on budget. We can use clients’ existing 2D visuals or create them in-house with our Concept Art and Illustration teams. Every game is different, so we take care in qualifying each and every project with our clients to explore options and decide on the right approach. Using an added layer of 3D cameras and the latest digital toolsets elevates our 2.5D animation even further.