What are the key problem areas clients often come to Atomhawk with and how do you tackle them?
“With shrinking budgets at established studios and a multitude of new studios rising from the ashes of industry turmoil, the challenges are wide and varying. If positioned as the ‘experts’ we can help diagnose a client’s pain points and work together to find a solution.
My take on this is always to talk more, pull up a couch and take on the role of the therapist, to identify our clients’ problems, both short and long term. As with any relationship, this process comes with trust, open communication and a genuine willingness to adapt to the task at hand, and once we’re there the rewards are invaluable.
If budget restrictions are an issue in early-stage exploration, let’s talk about long-term vision and how we can provide a flexible or streamlined approach in the early stages, and then add further value when the project needs more substantial support.
If traditional concept approaches balloon the costs of in-game assets and ultimately make them exceed their inherent value, let’s explore alternatives and find a more cost-effective solution through leveraging tech and new and innovative pipelines.
If plans are to stay small, keep overheads low and use outsourcing to ramp your team up and down, let’s talk about how we can adopt a flexible model, provide cross discipline support, and reduce QA and production burden, alongside creative services.
In summary, there is no set solution, but an experienced outsourcer should be able to tap into their toolbox of experience to create a bespoke approach.”
